Beachhead is said to focus on "digital content" for the Call of Duty franchise. In practice, that means they will create an all-new digital content portal and community experience. This new "portal" has been in development for around a year and sounds in concept like a combination of ideas behind platforms like Valve's Steam and Halo Waypoint.
In other Call of Duty news, Activision revealed a free to play game specifically developed for the Chinese market with a micro-transaction driven business model in mind. So if you don't live in China, don't hold your breath.
In case you aren't keeping track, that's now five studios ( Infinity Ward, Treyarch, Raven, Sledgehammer, and now Beachhead) focused on the Call of Duty franchise alone.











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